Creative/Art
    Direction

The creation of this project, developed as a collaborator in Acela, with the team of designers, for the client Laserperformance, was multidisciplinary, starting with the logo, passing to the graphic design of the boat, sails and accessories and finishing with the campaign, launching, social media and webpage.

CASCAIS is a fun boat, but also race, and all the creative direction was with that in mind, for young sailers, but with several options. The fun graphics started with the logo, continued on the sails and hulls designed options, and had the closure on the webpage, brochure and communication pieces. Developed as a collaborator in Acela, with the team of designers, for the client Laserperformance.

The refresh of the LP image, developed as a collaborator in Acela, developed with the team of designers, for the client Laserperformance. intended to bring the brand to a more sporty, competitive and dynamic placement. For that the Logo was redesigned, as the corporate images, the social media key visual, and also the website

The new website, as a collaborator in Acela, developed with the team of designers, for the client Maclaren, was designed to be in line with the positioning and values of the brand. With a clean, elegant, simple design that implements the key visual of MACLAREN from this changing moment.

For this teaser campaign, developed as a collaborator in Acela, developed with the team of designers, were developed several pieces of communication, such as videos, animations in a timed action, from the idea to the launch of the product. The key visual reflects the culture and the beach where the product was inspired in. The graphic style reflects the development of a project, like it's drawn from the first idea until the presented product.

For the iconical Sunfish the logo was updated and some new options were added to sails and boat colours, developed as a collaborator in Acela, developed with the team of designers, for the client Laserperformance.

Developed as a collaborator in Acela, developed with the team of designers, for the client Maclaren.

In line with the updates made to the brand it was defined a specific key visual for the social media posts. This work, developed as a collaborator in Acela, with the team of designers, for the client Maclaren, is the base for the overall feeling of the brand but also for the seasonal campaigns.

The creation of this brand, as a collaborator in Acela, developed with the team of designers, for the client Blue Keel, involved the modern look and feel of sailing, with the development of logo, key visual, stationary, brand manual and banners.

For the 50th Anniversary of the iconical Laser dinghy from Laserperformance it was designed a special webpage and a special edition boat, developed as a collaborator in Acela, with the team of designers.